By PRABEER SIKDAR
DEHRADUN, 6 May 2009:
While bigger parties are banking on film stars, cricketers and television actors to attract the people’s attention, BSP’s Munna Singh Chauhan, LS contestant from Tehri, has devised a unique mobile musical poll campaign.
Led by Saharanpur’s Shahnawaz ‘Pappi’, 28, a singer-cum- mimicry artiste, who also runs a recording studio called City Advertiser in Saharanpur, the mobile campaign team also includes another BSP party worker to distribute poll pamphlets.
Methodology
Using popular Bollywood tunes, Shahnawaz, who has pre-written lyrics, customises the song for the people of the specific area. For instance, if the team is visiting Mussoorie the song begins…’Mussoorie walo, Haathi par mohur lagana.. (Based on ‘Dil ka Aalam’ a song from the film Aashique).
“In Premnagar, the song would be: Premnagar walo, Haathi par mohur lagana…,” he explains.
The simple yet effective technique works since it automatically attracts the attention of the people. Not only is the voice melodious, but also the content of the lyrics, which is meaningful and also heaps praises on the contestant’s calibre.
“I retain the instrumental sound, and then add my own voice to it,” said Shahnawaz, who had recently participated in Star One’s mimicry show – ‘Hello Kaun, Pehchan Kaun’.
“I can mimic the voices of 44 Bollywood actors and also do stage shows,” he told Garhwal Post.
Now campaigning in Premnagar, Shahnawaz had earlier travelled to various locations in Vikasnagar, Dakpathar, Herbertpur, Mussoorie, Doon, etc. “On Saturday, we would visit Chakrata and Uttarkashi,” he told Garhwal Post.
Lucky mascot
Though only time will tell whether Munna Singh will triumph from Tehri seat or not, but according to Shahnawaz, he has been lucky for four politicians, so far. “I have been in the campaign business for the last 7 years. During this time, I have successfully struck responsive chords with voters four times,” he added.
Among Shahnawaz’s successful clients have been Bhupendra Singh Chauhan (Uttarkashi Municipal Chairman), SP’s Ashraf Ali Khan (Muzzafarnagar), Saharanpur MP Rasheed Masood and Wajahat Ali Khan (Muzzafarpur Nagar Municipal Chairman).
This time, based on the positive feedback given by Bhupendra Singh Chauhan, Munna Singh Chauhan is said to have roped in Shahnawaz. “I am also as nervous as Munna, as I am dying to see whether I turn out to be fifth time lucky,” confessed Shahnawaz, who is on a 10-day contract at the rate of Rs 7000 per day.
“We start at 10 a.m. and end by 7-8 p.m.,” he disclosed, adding that they have lunch on the way.
http://www.garhwalpost.com/index.php?mod=article&cat=Dehradun&article=857
DEHRADUN, 6 May 2009:
While bigger parties are banking on film stars, cricketers and television actors to attract the people’s attention, BSP’s Munna Singh Chauhan, LS contestant from Tehri, has devised a unique mobile musical poll campaign.
Led by Saharanpur’s Shahnawaz ‘Pappi’, 28, a singer-cum- mimicry artiste, who also runs a recording studio called City Advertiser in Saharanpur, the mobile campaign team also includes another BSP party worker to distribute poll pamphlets.
Methodology
Using popular Bollywood tunes, Shahnawaz, who has pre-written lyrics, customises the song for the people of the specific area. For instance, if the team is visiting Mussoorie the song begins…’Mussoorie walo, Haathi par mohur lagana.. (Based on ‘Dil ka Aalam’ a song from the film Aashique).
“In Premnagar, the song would be: Premnagar walo, Haathi par mohur lagana…,” he explains.
The simple yet effective technique works since it automatically attracts the attention of the people. Not only is the voice melodious, but also the content of the lyrics, which is meaningful and also heaps praises on the contestant’s calibre.
“I retain the instrumental sound, and then add my own voice to it,” said Shahnawaz, who had recently participated in Star One’s mimicry show – ‘Hello Kaun, Pehchan Kaun’.
“I can mimic the voices of 44 Bollywood actors and also do stage shows,” he told Garhwal Post.
Now campaigning in Premnagar, Shahnawaz had earlier travelled to various locations in Vikasnagar, Dakpathar, Herbertpur, Mussoorie, Doon, etc. “On Saturday, we would visit Chakrata and Uttarkashi,” he told Garhwal Post.
Lucky mascot
Though only time will tell whether Munna Singh will triumph from Tehri seat or not, but according to Shahnawaz, he has been lucky for four politicians, so far. “I have been in the campaign business for the last 7 years. During this time, I have successfully struck responsive chords with voters four times,” he added.
Among Shahnawaz’s successful clients have been Bhupendra Singh Chauhan (Uttarkashi Municipal Chairman), SP’s Ashraf Ali Khan (Muzzafarnagar), Saharanpur MP Rasheed Masood and Wajahat Ali Khan (Muzzafarpur Nagar Municipal Chairman).
This time, based on the positive feedback given by Bhupendra Singh Chauhan, Munna Singh Chauhan is said to have roped in Shahnawaz. “I am also as nervous as Munna, as I am dying to see whether I turn out to be fifth time lucky,” confessed Shahnawaz, who is on a 10-day contract at the rate of Rs 7000 per day.
“We start at 10 a.m. and end by 7-8 p.m.,” he disclosed, adding that they have lunch on the way.
http://www.garhwalpost.com/index.php?mod=article&cat=Dehradun&article=857
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